How do you follow up when a brand doesn't reply to a UGC pitch?
Follow up on a UGC pitch at most twice, in the same thread, and add one new thing each time, such as a fresh hook idea or a matching sample. Leave a gap you have decided in advance between messages, then send a short closing note and move the brand to a later list.
When should you send the first follow-up?
Send the first follow-up after a gap you set before you pitched, so the timing comes from your plan and not from checking your inbox.
Pick one gap, such as a week, and use it for every brand on your list. When you send a pitch, write the follow-up date next to it straight away. That one habit stops you chasing too soon because you are anxious, or forgetting altogether because the pitch slid down your sent folder. If you pitched a brand from a target list, as in finding brands that hire UGC creators, add a column for the follow-up date and another for what you will add.
What new thing should each follow-up add?
Each follow-up should give the reader one reason to open it that the first message did not, so it reads as something useful, not a nudge.
| What you add | When it fits | Why it helps |
|---|---|---|
| A second hook idea | Your first pitch had one idea | It shows you can give a brand options, not one angle |
| A sample that matches the product | You have filmed something close since you pitched | The reader can judge your work without imagining it |
| A short written script | Your idea needs more than a line to land | It turns an idea into something the brand can approve |
| A new angle tied to the season | The product suits a moment coming up | It gives a reason to answer now rather than later |
If you are adding a hook, write it fresh with the guide to writing a hook rather than rewording the one you already sent, because a near copy reads as the same message twice.
What does a good follow-up look like?
A good follow-up is a reply in the original thread, a few lines long, with the new thing in the first sentence and one easy question at the end.
First follow-up: Hi [NAME], I had a second idea for [PRODUCT] since my last note. I would open on the moment the lid will not close on an overfilled lunch box, then show yours shutting first time. I have put a quick sample of a similar video here: [LINK]. Would either idea be useful for you this month?
Second follow-up: Hi [NAME], one last thought on [PRODUCT]. I wrote out the lunch box idea as a short script so you can see the whole video: [LINK]. If the timing is wrong, tell me when to check back and I will. Keep the earlier pitch email quoted underneath, so the reader never has to search for what you first proposed.
What should you avoid when following up?
Avoid anything that makes the reader feel chased: guilt, pressure, or a message that only asks whether they saw the last one.
- Do not open with just checking in or bumping this up. Lead with the new idea, because that is the part worth reading.
- Do not start a new thread with a new subject line. It hides the first pitch and makes you look like a stranger again.
- Do not add a discount to get a reply. Your price is a separate conversation, and cutting it before anyone has asked weakens it.
- Do not message the same person on several channels at once. Pick the one you pitched on and stay there.
- Do not resend the whole package. If a sample or rate is useful, the pitch package you sent is still there for them.
When should you stop following up with a brand?
Stop after your second follow-up, send nothing more on that pitch, and move the brand to a list you revisit with a new idea later.
Silence is not a no for good. It can mean the inbox was busy, the budget was spent, or the person moved on. A closed pitch is still useful, because you now know the product and can return with a better idea. When you come back, start a fresh thread with a new hook and a newer sample, and do not mention the earlier silence. If a brand replies to say no, thank them in one line and ask whether you can share new work in future, then note their answer on your list.
Write your next UGC script with lynxr
Paste a public TikTok or Instagram link on the homepage and lynxr works out the format — hook, beats, turn, close — and writes it as a script for the brand you make content for. How lynxr writes scripts shows each step. Free to start: 3 scripts a week, no card.
More questions about Finding UGC brand deals
- What should you send a brand with a UGC pitch? — Send a brand one portfolio link, one sample that matches its kind of product, and one written hook idea for its product, then offer rates when they ask.
- How do you find brands that hire UGC creators? — Find UGC brands by looking for ones that already post creator-style videos, then checking which of them sell products you use or could film well.
- How do you write a UGC pitch email to a brand? — A UGC pitch email gives a brand one specific video idea for its product, links to your portfolio as proof, and ends with a single clear ask.
- All questions about Finding UGC brand deals — finding brands and pitching them.
Keep reading
- How to find a video worth remaking in your niche
- A UGC script template that holds up
- Questions and answers — about lynxr, and every topic UGC creators ask about.