The lynxr blog
Guides to writing short-form video scripts for brands: hooks, the parts of a script, one format at a time, and the work of turning a video that already worked into a script for a different company. Published by lynxr, a script tool made by Lynx Media Group.
Start here
- What a video format is — the difference between a video's format and its topic.
- The parts of a short-form video script — hook, setup, beats, turn and close.
- How to write a hook for a short-form video — the four hook shapes that keep working.
- A UGC script template that holds up — the template with a worked example.
- How to turn a video into a script for a brand — the method step by step.
- How to remake a viral video for your brand without copying it — what to keep, replace and drop.
- Short-form video glossary — plain definitions of the terms.
Hooks
- Question hooks: asking one a viewer can't scroll past — question hook examples for short-form video.
Writing the script
- The two-column script: SAY and DO side by side — a blank two-column video script template for short-form video.
One format at a time
- How to script a storytime video for a brand — how to write a storytime script for a brand.
Finding and breaking down videos
- How to find a video worth remaking in your niche — how to find viral videos in your niche that are worth remaking for a brand.
Working with brands
- How to turn a brand brief into a script — how to write a UGC script from a brief.