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privacy

last updated 8 october 2026

lynxr is run by lynxr LLC (“we”, “us”), a Massachusetts limited liability company and a partner company of Lynx Media Group LLC. this page covers everything at lynxr.io — the public site, the creator app, and the internal agency tool. it says what we collect, why, who else can see it, how long we keep it, and how to make us delete it.

it is written to be read. where something might reasonably surprise you, we have said so plainly rather than burying it.

the short version

the wait list

if you enter your email on the wait list page we store three things: your email address, the date and time you entered it, and a short label for the link you arrived from — for example a campaign tag, or the site that referred you. for referrals we keep only the hostname (“tiktok.com”), never the full referring address, because a full address can carry search terms or private path segments that are none of our business.

we also record the exact wording you agreed to at the time, so that if we ever change what we promise, we can tell who agreed to what.

we use it to tell you when lynxr launches, and to send the occasional update on what we are building. that is all. we do not sell it, rent it, or share it outside the processors listed below, and we will not add you to any other list. every email carries a one-click unsubscribe, and unsubscribing stops all of it.

people who joined before 17 august 2026 agreed to a narrower promise — a launch email only — and we hold them to it: they will not get product updates unless they tell us they want them. that is why we store which version of this promise each person agreed to.

lawful basis: your consent, which you can withdraw at any time by unsubscribing or emailing us.

your account

if you have a lynxr account we store the email address you signed up with, and optionally a display name, a contact email and the niches you work in, if you choose to fill those in.

passwords are handled by our authentication provider and stored hashed. we never see them, cannot recover them, and could not tell you your password if you asked.

if you choose to sign in with google instead of a password, we receive your email address from them and nothing else — we do not ask for, receive or store your contacts, your calendar, your photos or anything you do on their services. we never see your google password.

if the address you sign in with already has a lynxr account, it is the same account — signing in with google does not make a second one.

lawful basis: performance of a contract — we cannot run an account for you without it.

what you create in lynxr

when you use the app we store what you put into it: the companies you add, the video links you paste, any notes you write, and the scripts produced from them.

this is yours. other creators using lynxr cannot see any of it. that separation is enforced by row-level security in the database, so it holds even if the interface has a bug — a request for someone else's data returns nothing rather than returning theirs.

what our staff can see: the video links you paste are recorded on our side, so we can learn which formats are performing across the creators we work with. your notes, your companies and your scripts are not used this way. we are telling you because you would reasonably assume otherwise, and because that shared source library is part of what makes lynxr better for everyone using it.

lawful basis: performance of a contract, for storing and producing your work; our legitimate interest in understanding which video formats perform, for the link collection.

your setup answers and your profiles

once you have created your account, lynxr asks a few setup questions: what matters most to you (landing brand deals, raising your rates, making videos that perform for brands, or growing your own account), your goal for it, and, only if you post your own content, the public usernames you post from. each answer is saved to your account as you give it, and every question can be skipped. if you log a brand deal or tell us your current rate, that is saved to your account too, and shown only to you.

for each username you add, we check that the profile is yours by looking for a short code in its public bio — for TikTok we read the public profile page ourselves; for Instagram the check goes through our data provider, Apify, and only when you ask for it. once it is confirmed we keep the platform’s account number for that profile, so we can tell if the username later passes to someone else.

on every plan, we check each confirmed profile once a day. for each new video we store its link, when it was posted, its caption, and its public view, like and comment counts, and we read those numbers again over the following month. we also store the profile’s public follower count once a day. for Instagram these checks go through Apify. your videos and their numbers are shown only to you — never to other creators, and never added to our shared library of video formats — unless you choose to have some of them featured on lynxr.io (see the showcase). what our staff can see: your usernames, the videos stored here and their numbers, which lynxr script a video came from, and whether you turned on feature my videos.

lynxr works out which script a video came from by itself. you can mark a video as made with a script, and lynxr also compares what is said in your video against the scripts it wrote for you and links the two when they plainly match. it is a comparison between your own video and your own scripts — nothing of yours is compared against another creator, and a link that is wrong changes nothing except what we show you about it.

we also keep a short summary of what we have learned from your own videos — how your captions read, which of your accounts you post on, and how your videos do against your own usual numbers — so the scripts we write sound like you. it is worked out from the captions and counts described above and from a few timings we measure in each of your own videos (next paragraph), and from nothing else. it is shown only to you and our staff, and deleting your account deletes it. about once a week we send up to eight of your own captions to Anthropic to describe how you write.

we measure a few timings in each of your own videos. we listen to the audio of each video we track, the same way we do to match it to a script, and write down only numbers: how many seconds pass before anyone speaks, how many words are said in the first three seconds, the longest stretch with nobody speaking, how long the video runs, the second at which the line with the most numbers and names in it starts, and, when a video is linked to one of your scripts, the second at which each part of that script was said and the seconds at which you say a line again. the words themselves are not kept: the audio and what was said in it are thrown away as soon as the numbers are written, and the script’s own text stays where it already was. these numbers are compared only with your own other videos, never with anyone else’s. to turn them into a plain sentence for you we may send those numbers, and the short sentences made from them, but none of your words, to Anthropic. deleting a video, removing a profile or deleting your account deletes them.

removing a profile deletes it and everything found on it, and deleting your account deletes all of it.

lawful basis: your consent, which you give by answering and adding a profile and withdraw by removing it.

briefs, if you work with the agency

if you are on Lynx Media Group’s creator roster, the agency can send you a campaign brief inside lynxr. we store which brief was sent to you, when it was sent, and whether it was later withdrawn, so that you and our staff see the same thing.

this applies only to creators who have accepted a roster invitation. if you are not on the roster, no brief is ever sent to you and nothing in this section exists for your account. being on the roster does not change anything else described on this page: your scripts, your videos and their numbers are still yours and are still shown only to you and our staff.

lawful basis: our agreement with you as a creator working on that campaign.

connecting an instagram or tiktok account

reading a video’s public view count tells us it did badly. it does not tell us where people stopped watching. so lynxr offers to connect to your Instagram or TikTok account directly, through that platform’s own sign-in, and read the figures only the account holder can see. this is optional on every plan, nothing else changes if you skip it, and we never ask for your platform password — the platform asks, not us, and hands us a token instead.

what we read, per video you posted: how long the average viewer watched, what share of viewers watched to the end, how many accounts it reached, where the views came from, and the same public counts we already collect. we also read the video’s own details — its link, caption and when it was posted — so we can match each figure to the right video.

what we do with it: work out roughly where the average viewer left, compare it with what happens at that moment in the video, and tell you. it is used to coach you on your own videos and nothing else. it is shown to you and to our staff. it is never shown to other creators, never added to our shared library of video formats, never sold, and never used for advertising.

what we never do: post, delete or change anything on your account; read your direct messages; read anything about accounts that are not yours; or keep reading after you disconnect.

how long: we keep each video’s figures while your account exists, because the point is to compare a video against your own earlier ones. the access token itself is deleted the moment you disconnect, and automatically if the platform rejects it.

disconnecting: settings → connected accounts → disconnect, or revoke lynxr in the platform’s own settings. either way we delete the token and the figures read with it. full instructions are on deleting your data.

lawful basis: your consent, which you give at the platform’s sign-in screen and withdraw by disconnecting.

the showcase on lynxr.io

the front page of lynxr.io can show a few real videos made with lynxr scripts, with their real numbers. one of your videos is shown only when all three are true: you turned on feature my videos in settings; you marked that video as made with a lynxr script; and our staff approved that video. we never pay for a feature, and being featured changes nothing about your plan.

what is shown: a link to the video, a cover image we copy from it, your username and the platform, when it was posted, and the public view and follower counts lynxr measured, each with the date we measured it. nothing else — not your name, email, goal, scripts, captions or any other video.

taking it down: turning the setting off, unmarking the video, removing the profile or deleting your account takes it off lynxr.io from the next page load, and we delete the stored cover image within a day. you can also email hello@lynxr.io.

creators who work with Lynx Media Group may be featured with their permission, which we record, and their videos are labelled as such. we also show one figure worked out from every video lynxr tracks: the typical (median) view count a week after posting, from at least 30 videos by at least 5 creators. it identifies no one.

lawful basis: your consent, which you give by turning the setting on and withdraw by turning it off.

videos we collect from public platforms

lynxr is built on a database of thousands of publicly posted videos from TikTok, Instagram and YouTube. for each one we hold the link, the account handle that posted it, the caption, public engagement numbers, and a machine-generated transcript and shot list.

if you are a creator whose public video is in there: it is used only to understand format — structure, pacing, how a hook is built. the database is never published, never resold, and is not visible to anyone outside our staff. we do not republish your video or your words as content. if you would rather not be in it, email us and we will remove you; you do not have to explain why.

lawful basis: our legitimate interest in analysing publicly available content to understand video formats, weighed against the limited, internal use described above.

how we use AI

producing a script means sending material to an AI provider: the video's transcript and caption, and the text of a company's website when you add that company. speech is transcribed by software we run ourselves rather than sent to a transcription service, on a server we rent from Fly.io.

our AI provider processes this in order to return a result to us, and does not use it to train their models. nothing here makes an automated decision with a legal or similarly significant effect — it writes a draft script, and what you do with it is yours to decide.

who else processes your data

we use these services to run lynxr. they act on our instructions and for no other purpose:

to read a video’s title and caption at the moment you paste it, your browser asks a public relay service (allorigins.win, or codetabs.com if the first is down) to fetch the page for it, because the platforms do not allow us to fetch it directly. that relay sees the link you pasted and your IP address. we have no contract with them and they are not storing it for us — if you would rather that did not happen, the title simply does not load, and everything else about the script still works.

if you paste an Instagram link on our home page before you have an account, we look up that video’s cover image so the sign-up screen can show it. the link goes to our server and from there to Apify, which reads the public post for us. we keep a copy of the cover on a public address worked out from the video’s own link — the same image for everyone who pastes that video, and not filed under you. to stop the lookup being abused, we also keep a scrambled (hashed) form of your IP address for up to two days, used only to count how many lookups come from one connection; it is never linked to an account or used for anything else. no lookup is made on a phone-sized screen, where the cover would not be shown.

we do not sell personal information, and we do not share it with anyone for advertising.

where your data is held

our providers are US-based, so your data is stored and processed in the United States. if you are in the UK or EU, that means it is transferred outside your home jurisdiction; our providers offer standard contractual clauses covering those transfers.

how long we keep it

wait list addresses are deleted once we have launched and emailed you, or sooner if you ask.

account data is kept for as long as your account is open. you can close it yourself at any time — settings → delete account — and it happens immediately: the account and everything in it goes, your companies, saved links and scripts included. we cannot undo it for you. if you would rather we did it, email us and we will action it within 30 days.

profiles you add, and anything found on them, are kept while your account is open, and deleted when you remove the profile or delete your account.

the showcase: your choice to be featured, and a history of what was approved or taken down, are kept while your account is open. when you delete it, the history keeps no link to you.

one thing survives, and we want to be straight about it: the link you pasted, and what we extracted from that public video — its transcript, shot list and structure — stay in our shared library of video formats. that record is filed under the video’s own address, not under you: it carries no name, no email and no account id, and after you delete your account nothing connects it to you. your companies, your notes and your scripts all go.

a single still frame from each video you paste is also stored, on a public address worked out from the video’s own link, so that the video has a thumbnail. it is the same frame for everyone who pastes that video and it is not filed under you either.

feedback you send us is kept, but is detached from your account when you delete it — the note survives, the link to you does not.

after deletion, copies can persist in encrypted backups for a short period before they age out.

how we protect it

everything travels over an encrypted connection. passwords are hashed by our authentication provider. access between accounts is enforced by the database itself rather than by the interface, so one creator cannot reach another's data even if a page has a bug. only staff accounts can reach agency data, and that is enforced the same way.

no system is perfect. if there is ever a breach affecting your data we will tell you, and any regulator we are required to tell, without undue delay.

your rights

wherever you live, you can ask us to:

email hello@lynxr.io. you do not need to give a reason, it costs nothing, and we will respond within 30 days. we will not treat you differently for asking.

if you are in the UK or EU you also have the right to complain to your data protection authority.

if you are in california

you have the right to know what we collect and why, to request deletion, to request a copy, and not to be discriminated against for exercising any of them. the categories we collect are set out above. we do not sell or share personal information as those terms are defined by the CCPA, and we have not done so in the past twelve months.

cookies and local storage

we do not use tracking or advertising cookies, and there is no analytics on this site — we cannot tell you how many people have visited this page.

the app stores two things in your browser: a sign-in token, so you are not asked to log in on every page, and a cached copy of your own work, so it loads instantly. both are required for the app to function, neither is used to track you, and both are cleared when you sign out.

this tab also remembers that the setup window has been shown, so it does not keep reopening; that note is gone when you close the tab.

children

lynxr is for adults. you must be 18 or older to use it, and we do not knowingly collect data from anyone under 18. if you believe someone under 18 has given us information, email us and we will delete it and close the account.

changes to this policy

if we change it we will update the date at the top. if a change materially affects how we use data you have already given us — the wait list in particular — we will email you rather than quietly editing this page.

contact

lynxr LLC
57 Glenville Ave, Allston MA 02134, USA
hello@lynxr.io