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UGC briefs, revisions and delivery

What goes in a UGC brief, how to handle feedback and revisions, and what to hand over when the job is done. 1 answer so far.

What goes in a UGC brief?

A UGC brief is the brand's instructions for a video; check it for six things: product and audience, key message, words to use or avoid, format, deliverables and deadline. Read it for those parts before you script, and ask the brand about any that are missing, because each one changes what you film.

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Paste a public TikTok or Instagram link on the homepage and lynxr works out the format — hook, beats, turn, close — and writes it as a script for the brand you make content for. How lynxr writes scripts shows each step. Free to start: 3 scripts a week, no card.