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Getting started as a UGC creator

Short answers to the questions people ask before their first paid UGC job: what the work is, what a portfolio needs, and what you need to start. Each answer links to the full version. 1 answer so far.

What is a UGC creator?

A UGC creator is someone a brand pays to make short videos that look like an ordinary person's post, for the brand to use on its own channels. The brand is buying the video itself, not access to your followers, so the job is making clear, believable footage to a brief.

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More for UGC creators

Write your next UGC script with lynxr

Paste a public TikTok or Instagram link on the homepage and lynxr works out the format — hook, beats, turn, close — and writes it as a script for the brand you make content for. How lynxr writes scripts shows each step. Free to start: 3 scripts a week, no card.